The purpose of CHUVA group’s Image Development Certification Programs is to provide certification and continuing education for those who are established in the industry or for those who wish to begin a career in the world of Image Consulting!

CHUVA group’s Certification Team is comprised of experts with years of experience within his or hers particular field. Offering certification at different levels allows participants to progress at their own rate according to their business practices. Each class is limited for high-quality, personalized coaching and experiential opportunities with teammates and external case studies.

Level I

Certified Image Consultant

Being a Certified Image Consultant is one of the most rewarding jobs on the planet because you have the opportunity to help people reveal their true inner essence in ways they do not know how to express themselves. The foundation of helping one develop and maintain an image, whether it be personally or professionally, is a client’s own unique coloring, physic, style, and personality.

CHUVA group’s formula for combining these attributes to create a harmonious, balanced image is:
SCIENE + ART = Style™. This formula is composed of those Image Disciplines™ that will help you make this a reality for your clients. But remember, your own personal experience, how you communicate with your client, in other words, your personal approach, is key to helping your client build confidence. After all, that is what image is all about, isn’t it?

Level I – Module I

CHUVA group’s Elemental Color System™

A. Color IDentity™
CHUVA group’s Elemental Color System consists of 4-Color Palettes: Fire, Air, Earth and Water. They are created according to each of their colors’ hue, value and chroma color characteristics. You will learn how to determine which color palette harmonizes with your clients own skin, hair and eye color by working with class participants and outside models.

Once you have identified which Color Palette is best for your clients, you can confidently recommend appropriate color parameters for hair, accessories, and for women, cosmetic colors. You will learn the psychological impact of color as it relates to your client. Color can help establish trust and credibility, or it can diminish it. CHUVA group’s Elemental Color System will teach you how to effectively utilize the influence of color by exposing your clients to his/her own boundaries of color choices.

B. Numerical Charting System™
By learning CHUVA group’s unique Numerical Charting System™ you will be able to teach your clients how to wear color more effectively; as a solid or as an accent. This system’s Value Scale will help ensure that your client has a definite return on his or her wardrobe investments.

C. Combination Color System™
Buying clothing in correct colors is one thing, but putting them together can be another thing altogether. CHUVA group’s Combination Color Formula will help your clients learn how to combine colors that will enhance his or hers image, not detract from it

D. Color Code
With the Elemental Color System™ you will learn how to identify and make specific color recommendations to your clients for accessories, hair color and, for women, cosmetics.

You will learn from a professional hairstylist the basics of hair color theory and color application. This part of the training is critical. It’s important to speak to your client and hairstylist intelligently about hair color and color process application to help your client create a polished image.

E. Cosmetic Evaluation/Application
In this part of the training you will learn how to evaluate your client’s current Cosmetic Portfolio so that you can effectively help them select cosmetic colors to build a Cosmetic Portfolio that is perfect for them.

In addition, you will learn how to critique your client’s current application techniques so that you can reinforce areas of what is being done properly or make alternative recommendations for a more polished image.

A professional makeup artist will demonstrate a step-by-step application process with a participant’s appropriate colors. You will learn application for day-to-day wear and for those special occasions. This process will help your clients develop confidence when making cosmetic purchases and when applying her own cosmetic colors you helped her select!

Level I – Module II

Personal Clothing Style Profile™

A. History and Trends of Fashion
You will learn the history of fashion and current trends to help keep your image consulting business current. Being able to help your clients stay updated is key to an image consulting business.

You will also learn about fabrics and textiles so you can recommend appropriate items for your clients according to their body types, personal clothing style and coloring.

B. Personal Clothing Style Identity™
CHUVA group utilizes the 4 basic Clothing Styles: natural, classic, romantic, and dramatic. You will learn which physical characteristics and coloring helps determine your client’s particular style. Once determined, you will be able to make proper style recommendations for an overall “look” that best suits your client.

C. Body Metrics™
Identifying your client’s overall body silhouette; square, oval, or round, will help you determine the “lines” of clothing, appropriate fabric weight and finish that best complements your client’s body; however, when dressing a client, this is only the tip of the ice-berg.

CHUVA group’s Body Metric System will help you identify your client’s overall “body balance” so that you can teach them how to create “balance” and “harmony” in his or her overall look. Other systems identify body types; however they limit clothing choices.

CHUVA group’s Body Metrics program will help you objectively evaluate your client’s physical attributes. By identifying each body part independently you can demonstrate to your client how to accentuate or camouflage a particular part of the body by utilizing over 300 of CHUVA group’s custom clothing element drawings.

For example, should a client wish to “lengthen” their arms or “shorten” a long waist line, you will be able to narrow down the many clothing element options to those few that actually apply to your client.

D. Face Facts
One’s face shape determines the three framing-components that frame the face: hair cut/style, eyewear and collar lines. This is critical because these components should balance and harmonize with the face and the professional direction of the participant. CHUVA group’s 9 different face shapes will help you recommend very specific framing-components to your client.

There is a science and art to cutting and styling hair. A professional hairstylist will teach you basic terminology when it comes to cutting and styling hair. You will be equipped with this basic knowledge of understanding so that you can communicate with your client more effectively.

Level I – Module III

Fit and Alterations

You will learn how to help your clients create a perfect fit by learning the basics of alterations. This process is the final touches of creating that perfect image. Most tailors have their own way of “doing things”; knowing what is best for your customer will ensure a polished image.

Level I – Module IV

Image Evaluation

When working with a client you will be assessing their needs when going through CHUVA group’s Image Disciplines. Our checklist will help ensure that you evaluate all the aspects of your client’s needs. You will learn how to work one-on-one with a client so that you can create a process that is more natural for you. In addition, you will learn how to ask the right questions, how to approach sensitive issues and how to answer client’s questions more effectively.

You will also discover those grooming aspects that can make or break your client’s total look.

Level I – Module V

Wardrobe Management

This segment of training is an additional service to provide to your clients. You will learn how to evaluate your client’s existing wardrobe so that you can discard items that are not appropriate for their coloring, style, body type and face shape; as well as dated, old or “worn” clothing and accessories.

You will learn how to organize your client’s wardrobe according to their color groups so that you can create a “Wardrobe Portfolio™” for your clients, making shopping and packing more effectively.

Level I – Module VI

Personal Shopping

Helping your client implement your recommendation not only creates another business opportunity but it provides your clients the confidence in how to make their own future purchases. You will learn various shopping option processes, how to build relationships with retail stores, and organize the time with your client with efficiency.

Qualifications

  1. You must have a passion for work and helping people improve their lives
  2. Past experience in retail, fashion, coaching is helpful but NOT mandatory
  3. 1.Color Quiz to evaluate your knowledge of “color”

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